Brands Anchored in Feeling Have Creative Freedom

Feelings are important to people — they induce memories, guide decisions, and can impact other associations. Brands and feelings should be developed hand-in-hand.

Growing a Brand Identity Without the Shackles of Standards

If we think of brands like people, they grow up over time. For many of us, we see confusion and chaos when brands are in a “teen” state — trying on lots of different identities while trying to find out who they really are.

This Week in the World: Top 100 Workplaces, The #HR Blogger Network, and Sales Alignment

This week, The Starr Conspiracy received our copy of Texas Monthly magazine, where we were listed #16 in the Top 100 Workplaces in Texas. To see why, check out The Starr Conspiracy Instagram account (username: StarrConspiracy) to see some photos of what it’s like to work here. Coincidentally, we happen to be hiring a marketing intern if you’re intrigued — apply here.