The learning technology segment is due for a shake up. While learning technologies have automated key aspects of the learning value chain, for some organizations, automation isn't enough. In order to keep up — or stay ahead — progressive companies are focused on getting personalized information into the hands of end users more quickly.

You’ve probably heard of casual learning. It’s this idea that learning can be enhanced by making it mobile-enabled; combining games, video, and other immersive experience to truly engage learners in bite-sized learning sessions. While some have called it a fad, the sophistication of these programs — even in their earlier stages — coupled with the number of companies implementing are beginning to show serious results.

You've probably heard that InfluenceHR isn't your typical HR or marketing conference. Instead, this is a symposium like no other — where HCM marketers just like you share behind the scenes of how they reach and engage the HR buyer.

Don't want to take our word for it? Check out some of the highlights from the agenda:

• Keynote: The Challenger Sale: Motivate Buyers and Win Group Purchases — Brent Adamson
• Keynote: Beyond the Campaign: How Innovative Marketers Harness Data to Drive Customer Engagement — Forrester Analyst Lori Wizdo
• Sales Panel: The New HR Tech Sales Playbook — George LaRoque, Marc Maloy, Dave Clark, and Mike Hard
• Marketing with Agile — Kristin Runyan
• The Perfect Mashup: Successfully Blending Your Personal and Professional Brands — Rayanne Thorn
• Relaunched: How a Successful Rebrand Transformed a Company's Business and Culture — Gene Pease and Mia Heckendorf