Innovation. It's a word that gets overused, especially when it comes to the HCM space. Everything is innovative, from payroll systems, to the latest ATS, or even time entry systems.

Yes, time entry systems that use retina scans to verify your identity make me feel a little like Jason Bourne but application also counts. If an HR system adds complexity, it better do it for good reason. Simply being innovative isn't enough.

For marketers in this space, finding the balance between doing really cool stuff and also making sure their innovation is practical for use is a struggle. Here's how marketers can think about innovation that pushes the envelope:

At The Starr Conspiracy, we're no strangers to content marketing. While we do a lot of work for our clients, it also means treating ourselves like we would our clients. That's why we produce and give away more content for HCM marketers than anyone else.

We're always looking for new ways to add some sizzle to what we recommend for ourselves and our clients. Here's some tips we think about when you want to take your efforts beyond white papers and blog posts.

It's been a big week here at The Starr Conspiracy. Aside from launching The Starr Conspiracy Tech Unit website and a partnership with Influitive (see below), we had myriad new initiatives internally that are changing the way we work.