Buyer personas have officially moved from a “nice to have” buzzword to an essential part of any marketing strategy. In a 2013 case study, MarketingSherpa found when companies incorporated buyer personas into their content strategies, their B2B leads increased by 124 percent. You probably want a piece of that lead generation pie, don’t you? Mm. Pie.

It's been a big week. We announced some pretty big news — a new San Francisco office (read below for more information). We are also recapping last week's InfluenceHR event and hitting the ground at a dead sprint for the fall. If you missed anything this week, check out the recaps below and don't forget to subscribe to announcements about the InfluenceHR Marketing Awards — you don't want to miss it. 

3 Things You Must Know About the InfluenceHR Marketing Awards — Do you consider yourself an in-house, HCM marketer who "gets it?" Enter to win in one of the eight open categories and get recognized for your great work.