Remember when content marketing was the Wild West and just doing it was innovative enough? Just publishing regular white papers and e-books, “being on the Twitters,” and updating your blog once a month meant you were ahead of the pack. Today, the bar is at a whole new high, where your buyer is bombarded with information and entertainment from the majority of your competitors and it takes more to stand out.

Chances are, if you’re out reading blogs, you’ve moved past the haphazard “see what sticks” model and into something fairly strategic.

But if you think your content could stand to see some improvement, check out these 5 keys to buff up your strategy in 2014:

If you weren't at InfluenceHR last week, you missed out on a few announcements and a great conference with nearly 100 of your peers. We'll get you all up to speed, but first, we wanted to tell you three things about The InfluenceHR Marketing Awards that we announced on Thursday.

InfluenceHR is just two days away! This one-day event is going to help you transform your company. If you haven’t registered yet, do it now before your competition gets the memo.

This isn’t another HR conference for HR practitioners; it’s a marketing conference designed by marketers for marketers. The speakers and panelists are giving up the goods — if you don’t take advantage, your competition will. And they’ll be using insights from sessions like these to get ahead:

• NEW! — Get the secrets behind how our keynote speaker James Thomas, CMO of Allocadia, unleashes ninja-like marketing performance management techniques to help grow your HCM business.
• Hear about Ceridian’s award-winning customer advocacy program from SVP Howard Tarnoff, and then hear directly from a Ceridian customer and advocate about why it works.
• Learn from the latest, most comprehensive research on the HR buyer. This time, we’ll focus on the learning market segment with Michael Rochelle, chief strategy officer for our research partner, Brandon Hall Group.
• Get inside the mind of the HR buyer with industry legend and HR sage Elaine Orler of Talent Function, along with longtime marketing and strategy expert Mark Lange of AnthroCapital.
• And more — there’s always more …