Over the past decade, employee engagement has hovered right around 30 percent. So, it’s not surprising that there’s widespread cynicism about the ability of SaaS technology to improve engagement — it hasn’t so far, so why should it now? That said, over the last few years we’ve seen many innovative companies making great strides to define and develop an employee engagement solution, and each has been approaching the problem in its own unique way.

After a couple of weeks in the wild, The Starr Conspiracy’s Employee Engagement Brandscape Report™ has prompted lots of questions. Probably the most frequently asked is this one: “Seventy-four billion dollars? Really? That number seems way too big and impossibly huge.”

Chalk one up for the good guys.