We live our mantra of Changing B2B Marketing Forever. It’s our commitment to embrace processes and methodologies that really set us apart in our space. So, when we see bad practices out there in the world in which we live, we need to speak up. That’s the case here, where we delve into junk research — a practice condoned by some marketing folks to peddle so-called research just to make a buck. In this white paper, we’ll outline what to look for to avoid junk research and how to develop sound practices that yield actionable and insightful data from sound research.

At TSCIU, we see our role as being a leader in determining what’s coming in the HCM tech market. Too often, analysts lag behind, reporting on where the industry is, not where it’s going, and not putting any skin in the game on where it should go. As a result, in HCM and enterprise software, we’re lacking perspective on the future. TSCIU will take risks, and we will undoubtedly be proved wrong on some counts. But, we’re not passive observers. We’re intellectually and emotionally engaged in the future of HCM as central in enterprise software.