We released the 2015 HCM Vendor Brandscape Report^TM last week to great anticipation after a huge team effort. Here at The Starr Conspiracy Intelligence Unit (TSCIU), we know we offer a new perspective on the market. But, this being the first in a series of brandscapes, I was curious about how it would be received. We couldn’t be more pleased.

I chose B2B marketing. To be specific, I chose to build an agency that mostly works with enterprise software companies. Why? Because I believe that positive change on every level can start at work. Consequently, our clients are companies that have the potential to change the human experience.  

We know what HR technology solutions business leaders need most in the coming year. How do we know? Together with Human Resource Executive^®, The Starr Conspiracy Intelligence Unit surveyed 210 business leaders to discover what matters most to them as they consider buying HR technology solutions.

A few of the high-level findings are captured here in our latest infographic, “Hottest HR Technology Solutions in 2015.” We reveal the top five categories that all respondents are considering buying and then break down what matters most to companies of different sizes and by various positions within those companies.