I chose B2B marketing. To be specific, I chose to build an agency that mostly works with enterprise software companies. Why? Because I believe that positive change on every level can start at work. Consequently, our clients are companies that have the potential to change the human experience.  

Micro-content is exactly what you think it is. It's not a complicated buzzword or anything that needs dissection. It's digestible, short-form content. Social media platforms may automatically come to mind, but micro-content isn't new. 

We can all agree that closing deals is the most important outcome of effective sales marketing. But how to drive better results eludes many organizations. The culprit in nearly every struggling sales marketing effort is a lack of velocity.