You might be on a familiar hunt for content marketing talent. Or, maybe you’re a content marketer yourself looking to improve your skills in 2014. Regardless, the game changes over time and the expectations for great content marketers are growing.

No one ever said content marketing was easy. In fact, regularly creating engaging, shareable, and effective content can be really overwhelming for marketers. After all, how do you stay inspired enough to keep enough ideas on tap? And even if you don’t run into a creativity block, there are only so many hours in each day.

Content marketing has blossomed much like the common plot of 90s high school cult comedies — the glasses are off, her hair is styled a little differently, and suddenly her big reveal is the talk of the town. We put a new shade of lipstick on content marketing every couple of months and then talk about how great she looks now … but there are still some persistent myths that need to be challenged before B2B marketing can really say they have conquered the content marketing mountain.