Earned media is the most difficult of the three genres of promotional coverage for most organizations. To understand the difference between the three types — owned, earned, and paid media — take a quick look at the definitions below.

5 B2B Content Marketing Myths You Should Challenge

Content marketing has blossomed much like the common plot of 90s high school cult comedies — the glasses are off, her hair is styled a little differently, and suddenly her big reveal is the talk of the town. We put a new shade of lipstick on content marketing every couple of months and then talk about how great she looks now … but there are still some persistent myths that need to be challenged before B2B marketing can really say they have conquered the content marketing mountain. Read the full post.

You’re a smart marketer. You’re out there searching the web for ways to do your job better all the time, you’re reading blogs. You’re changing the world, one piece of content at a time. Good for you.