Here at The Starr Conspiracy, we are just coming down from a Valentine’s Day sugar rush. Love is still in the air and we wanted to take a moment to talk about three ways you can show your customers love this year. Read the full post.
So you have this company that has this product or service. You probably have customers. You can sell with at least moderate efficacy. But do your customers love your B2B brand? Would they sing your theme song if you had one? Would they wear t-shirts with your logo or raise your brand up on a proverbial celebratory chair in a crowd?
Here at The Starr Conspiracy, we have seen great results from including elements of “social proof” in B2B marketing — tactics like testimonials on landing pages, being able to see which of your Facebook friends have registered for an event you’re checking out, and more. Customer testimonials are one of the key elements to this year’s marketing Promise Land — customer advocacy. But many B2B marketers are still getting the formula for testimonials wrong.
