I joined The Starr Conspiracy in January of 2011. It was a different TSC than you know now. A lot has changed in almost three years. Our name, for one. The number of highly-skilled agents on our team, for another. The caliber of work coming out of the shop, for a third. And you know we have a shiny, new HQ — the list goes on.

This week, we’ve been talking about buyer personas. If you are in the unique position of being a reader of The Starr Conspiracy’s blog and needing to learn more about marketing to HCM buyers, specifically, you are in luck.

This week, we’ve been talking about establishing buyer personas. What did you think was gonna happen? You were going to create these fantastic, research-based personas and stick them in a dusty file cabinet somewhere in the Home Alone basement?