There’s a model in the user experience community that shows how users are goal-focused, not tool-focused.

The buzz on buyer personas has been persistent for almost a decade. We’re not talking about anything new. But when important marketing elements become part of your everyday vocabulary, sometimes it can be a lot like saying the word “cat” eleventy billion times in a row until the word loses its meaning. You forget why we started developing buyer personas as marketers and how they can impact your business.

The weeks are flying by at The Starr Conspiracy — and this week was no different. Without further ado, let's cover what happened in the world this week.