The Starr Conspiracy’s unique method of disruptive marketing and advertising was bound to do more than change B2B marketing forever. Surprisingly, we found it changed us as well. The very same divergent path where we guide our clients in the enterprise software and services industry to successful branding and product campaigns has led us to the realization that our knowledge and expertise is being underutilized.

Recently, my husband and I stayed for a weekend on an Air Force base in San Antonio for a wedding in the base’s chapel. I’m not gonna lie: I spent a good portion of the weekend thinking that if the zombie apocalypse was ever going to happen, that would have been a good time (for me) for it to go down. I was 36 weeks pregnant at the time, surrounded by well-trained, heavily-armed humans that are scarily well-behaved in front of citizen visitors. My husband Isaiah distracted me from mentally bringing about some sort of flesh-eating end of the world scenario in my mind by creating a whole backstory for a woman we have seen for years in various overused stock photography around the country. She was in the Air Force base hotel’s marketing materials touting their comfortable accommodations for reasonable prices.