Employer branding lives and breathes on the basis that recruiting top talent is much easier for organizations if you can build communities of potential candidates, keep them interested in your company’s vision, and effectively communicate the unique benefits of your corporate culture in a way that is entertaining and informative, even when they aren’t actively looking to change careers.

With 150 million active users, Instagram can provide a powerful tool for your organization to attract potential talent. Whether you have a full blown strategy developed for your employment brand or you’re trying new things as you go, Instagram can play a role in supporting your acquisition efforts. With the use of a select group of filters and a square photo format, you can give potential talent a great “feel” for your organization’s culture and what it’s like to work within your walls alongside your team.