Your message is the most important element in your marketing universe. Period.

I have never had cable TV during my adult life, mostly because I refuse to drop 30 to 100 or more bucks a month for the opportunity to channel surf for hours on end or watch 16 and Pregnant. Between my DVD collection, Netflix and the wide world of the Internet, I can entertain myself pretty well without a monthly cable bill.

The whole reason behind pulling analytics for a website, social media profile or stock market is to be able to understand what the hell is happening over time. Ideally, we’d be able to quickly see trends and patterns of information. Those patterns from data collected by analytics trackers can be very important to making decisions. Then, you should be able to do some predicting (like Kayak’s price forecasting feature).