It’s possible for anyone in a company to be a great manager. You don’t need the promotion fairy to come around and tap you with a magic wand and say, “Now you’re a manager!” It’s also possible to be a great leader and completely suck at managing. Think of those executives who inspire the workforce but can’t actually get anything done.

Ad Age recently predicted that 2013 will be the year for CMOs to throw down and claim rightful ownership of marketing turf. If CMOs wimp out, then other people (CEO, CIO, etc.) could start making marketing decisions for them.