I chose B2B marketing. To be specific, I chose to build an agency that mostly works with enterprise software companies. Why? Because I believe that positive change on every level can start at work. Consequently, our clients are companies that have the potential to change the human experience.  

We live our mantra of Changing B2B Marketing Forever. It’s our commitment to embrace processes and methodologies that really set us apart in our space. So, when we see bad practices out there in the world in which we live, we need to speak up. That’s the case here, where we delve into junk research — a practice condoned by some marketing folks to peddle so-called research just to make a buck. In this white paper, we’ll outline what to look for to avoid junk research and how to develop sound practices that yield actionable and insightful data from sound research.

If you ask me whether going to HR Tech is “worth it” … I’m probably judging you. After more than a decade of marketing exclusively in the Human Capital Management market segment, the question for me is no longer whether one should attend HR Tech … it’s whether one has the guts to seize the tremendous opportunities offered by the event.