I know that marketers are given to hyperbolic statements. And everyone expects a little artificial exuberance when we are marketing ourselves. But I am not exaggerating when I say that our upcoming webinar — Understanding the HCM Brandscape — is probably going to break the Internet.  

Paid media is losing ground to owned and earned media in B2B marketing. I don’t mean that B2B companies are spending less on paid media. In fact, they’re spending more — especially in industry and digital contexts.

My most important recommendation for 2015 is to research customer advocacy marketing. Specifically, I recommend that you check out Influitive (a B2B advocacy marketing software platform).