I know that marketers are given to hyperbolic statements. And everyone expects a little artificial exuberance when we are marketing ourselves. But I am not exaggerating when I say that our upcoming webinar — Understanding the HCM Brandscape — is probably going to break the Internet.  

Last week, I spent a day and a half with Ceridian at its annual “Analyst Day” event in San Francisco. Ceridian understands the value of analyst relationships where most other vendors relegate it to an analyst relations process. Managing analyst relations and having analyst relationships are two different things. Ceridian gets this.

Paid media is losing ground to owned and earned media in B2B marketing. I don’t mean that B2B companies are spending less on paid media. In fact, they’re spending more — especially in industry and digital contexts.