My most important recommendation for 2015 is to research customer advocacy marketing. Specifically, I recommend that you check out Influitive (a B2B advocacy marketing software platform).

We released the 2015 HCM Vendor Brandscape Report^TM last week to great anticipation after a huge team effort. Here at The Starr Conspiracy Intelligence Unit (TSCIU), we know we offer a new perspective on the market. But, this being the first in a series of brandscapes, I was curious about how it would be received. We couldn’t be more pleased.