Whenever we bring on a new employee at The Starr Conspiracy, we walk them through all of our methodologies and processes so they can understand how and why we do things. And trust me, as someone who went through it: it's a lot. It's not like you understand everything right away, either.

2nd day @StarrConspiracy & blown away at methodology behind client work for #marketing & #brandbuilding. What's tomorrow gonna bring?

— Rita Jackson (@RitaCJackson) February 18, 2015

That might be a little bit of a surprise to those who imagine, expect, or even come from Mad Men-esque agency life. While I'd love to believe that our best ideas come on the back side of a late night gin martini, I know better. 

When we attended the recent American Advertising Awards, we were on pins and needles. We waited in anticipation for The Starr Conspiracy’s name to be mentioned. Not solely to hear our name mentioned as an ADDY winner, but also for our pro bono work on the American Advertising Federation - Fort Worth chapter’s revamped website. (We’re thrilled that we took home five awards for our work over the past year.) 

In the weeks leading up to AAF - Fort Worth’s biggest awards ceremony, we were completely revising the nonprofit organization’s portal to the world. As the largest marketing and advertising agency in Fort Worth, we are proud to give back to our community through pro bono work.

I chose B2B marketing. To be specific, I chose to build an agency that mostly works with enterprise software companies. Why? Because I believe that positive change on every level can start at work. Consequently, our clients are companies that have the potential to change the human experience.